Magazines have been around for over 100 years. The industry has evolved and changed significantly over time; especially since the dawn of the "digital media" age. If you think you know all there is about this every-changing industry, you may surprised.
- Cosmopolitan began with a mission to celebrate the single woman.
- Women’s magazines played a key role in getting women to join the work force.
- About 50% of all magazine copies are sold on Friday, Saturday and Sunday. The lowest selling day of the week is Wednesday, with only about 11.5% of the total sold on an average week.
- November is the weakest month for magazines sales, even though the day before Thanksgiving is among the best magazine sales days each year.
- Average monthly sales in June, July and August are 7% higher than the rest of the year, helped by a spike in teen and children magazine title sales.
- Although Saturday is generally the best magazine sales day of the week, in July, Sunday sales outpace Saturday sales by almost 8%.
- In the fall, celebrity title sales usually dip, while titles in the Food, Health and Automotive categories spike during the 4th quarter.
- The computer category has the highest overall cover price of copies sold. The average cover price peaked at about $10.70 in Dec 2012. That is a 20% increase over 2010 prices.
- Supercenters show strong seasonal magazine sales increases in the summer, experiencing up to a 50% average surge in sales in the first three weeks of July.
- How important to the industry are celebrity titles? Celebrity magazines sell more copies than the total sales of titles in the Food, Games, Health, Automotive, Home, Lifestyle and Teen categories combined.
- Since Facebook was founded, magazines gained more than one million young adult readers.
- Magazines deliver more ad impressions than TV or Web in a half-hour period.
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